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facebook & Twitter  

In a digital era where, more often than not, we learn about what’s new in a person’s life through their Facebook status, the mega-social site is showing remarkable potential as a business tool, causing older users and professionals to take notice and sign up for the service. Statistics for 2009-2010 show Facebook’s U.S. growth in the 55-plus age demographic was 922%, followed next by a 328% increase in 35- to 54-year-old users on the site, and a 127% jump in 25- to 34-year-old Facebookers, according to the info supplied to istrategylabs by Facebook’s Social Ads system. Remarkably, the number of college students on Facebook shrank by more than half during the same time period, according to the report.

As more and more professionals join Facebook, they must first decide whether to keep their sites for business or social use, as the content for the latter may be inappropriate for the former. This problem can often be overcome by combining the two, carefully filtering the information you allow on your site, or more simply creating two profiles – one for social use and the other for business to promote you, your company, organization, or craft. From there, setting up your site’s content to be as organized and polished as possible is key to giving an authoritative first impression. To help make this first impression a reality, check out our five expert tips below.

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Step 1: Know Your Audience

Keep in mind what you want potential employers and associates to see on your profile. Fill out the profile sections (“Basic,” “Personal,” “Contact,” and “Education and Work”) as you would write a resume, highlighting accomplishments, responsibilities, goals, etc. Keep content as relevant to your career or professional aspirations as possible and keep important information you want users to notice first on the front page, below your photo.

Step 2: Think Simple

Simplify the site’s contents, avoiding the use of widgets, extra photos, graphics, gifts, irrelevant links, and similar items. Limiting the many fun tools Facebook allows is just one obstacle professionals have to overcome with the social networking site, says job search expert Alison Doyle in her article Facebook and Professional Networking: Should You Use Facebook for Professional Networking?

Quoting from the article:

“Part of the difference is that when I look at my LinkedIn profile there isn’t anything other than professional information. With Facebook there’s just so much other stuff – gifts you can send, friends you can poke, birthdays, parties and other events, and widgets and tools for countless other applications. However, that’s exactly what Facebook was designed to do and therein lies the dilemma for those who want to keep their personal life separate from their work life.”

Limit the aps you add to your profile, instead choosing applications that provide value and are applicable to the workplace, like these 10 apps highlighted by ReadWriteWeb.

Step 3: Looks Are Everything.

Appearance is everything, at least when it comes to your professional Facebook profile. Use your complete name when setting up your account and choose a professional-looking photo in which you’re wearing typical business dress. Limit access to photo albums you post to your account by using privacy settings. If you keep a blog that may shed light on your interests or personality, link to it in your profile, though use caution when linking Twitter feeds to your Facebook status. Adding the hashtag #fb to your tweets allows them to go straight to your wall, giving you more selection of what appears on your site.

Step 4: Privacy Settings Are There for a Reason

Don’t forget to utilize Facebook’s privacy settings, which can help you hide information in your profile from some users while still allowing colleagues to see your work and education information. For networking, it makes sense to let Facebookers view your profile photos and “Education and Work” sections. If you don’t want everyone to see where you work or where you went to school, you can also customize your privacy settings to a per-user basis. For more helpful tips from journalist Meryl Evans on utilizing Facebook to the best of its abilities for business, read her article on WebWorkerDaily.com.

Step 5: Reach Out

Now that it looks good, show off your professional Facebook page through social networking. Once your page is complete, leverage its abilities to show off what you’ve done and what you can do. Establish connections with old and current co-workers, keeping in touch using Facebook e-mail. Also, choose your Friends selectively, understanding that once added, your Friends can see information about each other through your profile.

Additionally, you should link to worksites and pages of relevant organizations, allowing visitors to your profile to learn even more about your professional pursuits. It is a good decision to join groups relevant to your career interests as well, since these groups may provide opportunities for adding new Friends of similar careers or attending events and activities to network in person. Use Facebook’s many applications to find professional face-to-face networking events.

In addition to the five steps we’ve already outlined, here are some extras: Let potential employers and colleagues know you’re philanthropic by use the Causes app to help nonprofits and look good while doing it too and consider taking advantage of Facebook’s paid advertising for professional profiles, allowing you to connect with possible employers using a simple ads.

Free fonts – designers always looking for free fonts because client always can’t afford to put money on expensive fonts due to tight budget of some projects.

In my view of point one of the fine, greatest & easiest ways to market your business through internet is social media,  when we take this social media sites usual most of them use to share there opinion, joys, keep connect with people well known’s and unknown’s. but this day the intelligent and IT genius fount out that we can all so market our Business using social media. Those days internet was used to send documents and show documents using web protocol but this days the internet is the major part in most of themes life’s If we take a business man or a doctor or a engineer or a teacher or parent, those who are not in IT related jobs any how they use internet for the purpose.

So what am going to mansion is if we take this marketing source in social media, most of them using attractive words and picture, any how the world is now moderated so what client is accepts is most appreciated works, how is it if we take a engineer he can show that he construct buildings, if we take an accountant he can show the Experian’s that he got so far, so if we take a new product we cant tell the people that the product is best and most using one in this world, but we want to sale the product that’s up on marketing team. Buts these days the customers all so verified all the marketing personal making people fool by there talent.

How ever there is a way to market our product using our talent and the IT knowledge

That social media, what we need is have to create some accounts in such as Facebook, Twitter, Foursquare, Youtube, Flickr and Bloging in this most of them use to create account and sending information through there friends and the follower but that’s not much working system If we take now most of them use to market there company website sending some critical Emails, that’s all so wont work its filtering as spam now.

So what we do now for market our product we can have some account in public sites

First if we take facebook, we can have some interesting works within facebook community like introducing some poll, gifting games, & act. With this we can take the attraction of the customer. Mostly the companies use to have some status and keep them connect with. When we update our status we should ask the customers some comments or vote Example “the X product coming on 13^th of December, what will be the special future or special thing on it” view your point>>>!!!! If a friend comment the other one all so seeing from that the community begin from there and the product spreading.

Like that if we take twitter we should have verified account first, how we gets a verified account we should have more followers than following list, if we have a verified account normally twitter brings up to the top list.

So this is the point in this world most of them are now on in internet to do there work such as gaming, buying, & EST.

Soon can view other part, sorry for stop here

Thank you.

How will you stay relevant as a designer in 2011? The ultimate goal of a designer is not to dazzle but to entangle. Any designer can get ‘oohs’ and ‘ahhs’ that are easily forgotten. The supreme designer is able to create an environment which charms and captivates the user to the point where he does not want to find the ‘Back’ button. Several elements come together to forge such a wonderland: harmonious color scheme, intuitive design, easily accessible information and fast response. Additionally, one can never under-estimate the power of simplicity. Of course, this has always been the case, but in 2011, you are no longer at the forgiving discretion of the desktop, or even laptop, computer. Now, your design must contend with smart phones, netbooks, tablets and the like. Are you ready?

Take a gander at the top 11 trends for 2011.

1. More CSS3 + HTML5

What a gratifying sigh of relief! CSS3 and HTML5 have been on the distant horizon of web design for the past couple of years, but now, in 2011, we see an explosion of it. Designers are finally starting to let go of Flash. However you may feel about Flash, you do know that it does not play well with some of the hot, new technology available to your current and potential visitors. In 2011, you will slowly step away from Flash and embrace the magic known as HTML5. Look at the amazingly similar comparison:

Now that’s shown, please understand that Flash and HTML5 are not equal opponents. There is plenty of room for both in 2011. The problem is that designers in 2010 (and before) misused Flash. Case in point, very rarely should your entire site be made of Flash, especially these days. HTML5 alleviates some of the burden we have placed on Flash. However, HTML5 cannot (yet) replace the extraordinary design elements we can achieve through Flash.

Perhaps even more exciting is the fact that CSS3 is available to us in a real way this year. Move over Photoshop (wow, Adobe just cannot rest), because CSS3 is making short work of text shadow, border radius and image transparency. If you have not already begun, now is the time to really delve into understanding CSS3 and HTML5.

2. Simple Color Schemes

Simplicity. There’s nothing quite as impacting as an honest message on a quiet backdrop. Quiet can be interpreted several different ways. Forget black and white or shades of gray. Think of green, yellow or even red as your primary color. However, limit your palette to two or three colors. Work within the shades of each color for variety. It can be truly remarkable what a few colors can do for your message. Observe:

Shades of green create this Twitter visualization tool. Side note: this site was created with XHTML/CSS and Javascript.

Red can be jarring if done incorrectly. This site gets it right by subduing the color’s overwhelming personality with easy-to-read high contrast text.

3. Mobile Ready

Smartphones, iPads, netbooks, oh my! There’s a dizzying amount of mobile products available to the consumer in 2011. This means your web design must be responsive to multiple viewports.

Creating a mobile ready website is not simply removing the bells and whistles from your design. This can create a vacant and impersonal design. Although not impossible, distilling the magic from your original design into a pure representation of your brand is tough! Fortunately, technology is quickly removing this burden.

With the help of CSS3, primarily media queries, mobile web design has taken a big leap forward (more on this later). One of the most important advances is that you can design a whole site and allow your coding to conform to the user’s viewing medium.

It may be tempting to just create a dedicated mobile site, but that may no longer satisfy your audience. Increasingly, mobile sites include the option to visit the original site. If you do not offer this option or if your original site is not optimized to mobile standards, you are simply not ready for 2011. Forecasters predict that smartphones will outsell personal computers this year. Bulletproof your design to meet this demand.

4. Parallax Scrolling

Parallax scrolling: not just for old school video games. As aforementioned, the hot web design trend for 2011 is creating a sense of depth. What better way to create that than with parallax scrolling? The parallax effect uses layers to present the illusion of a 3 dimensional space. It can be accomplished with some simple CSS tricks or the help of jQuery plugins like Spritely. Parallax scrolling can be most effective as a secondary element on your design, for example, as a header, footer, or background. Making it an integral part of your navigation may prove frustrating for your site visitor.

The Old Pulteney Row to the Pole website uses a top down parallax scrolling effect for the background. This adds a nice subtle amount of depth and lots of interest.

Parallax effect created solely with CSS and HTML, created by Roman Cortes.

5. Designing for Touch Screens, Not Mice

Technology has become much more tactile. Usability is shifting from abstract to tangible. This means that instead of navigating your mouse to remotely connect, your destination is literally at your fingertips. Tablets, most smartphones and some desktops use touchscreens. Does your design accommodate fingertip navigation?

How much of your design is mouse-oriented? As designers, we worship mice. Our links light up when the mouse hovers over. However, there’s no hovering in touchscreen. How will your design indicate links to your visitors? What about drop-down menus? That’s also a no-go in touchscreen design.

Similarly, how will visitors peruse your site? As controversial as it may be for standard web browsing, horizontal scrolling may be more appropriate for touchscreens. Fitting nicely into this niche is a magazine-like layout where visitors virtually flip through your site.

Lastly, consider using liquid layouts as part of your commitment toward responsive design. In 2011, you are no longer dealing with screen resolution size. Visitors can change their viewing orientation from vertical to horizontal. Your design must be flexible to meet any challenge, or you will be a relic of 2010.

Baby sees the iPad Magic, Copyright Steve Paine, Flickr

6. Depth Perception in Web Design

No, we are not dealing with the aerial ‘I can see your coffee cup and keyboard on your website’ design of two years ago. Depth perception is about creating dimension in your web design, so that parts of your site looks nearer than others. It conjures a faux 3D effect when done masterfully. Remember what it felt like watching the blockbuster 3D movie, Avatar? The elements jumped off of the screen, quite literally.

Although 3D technology has no yet made it to web design, you can still replicate depth in your design.

This playful website features a rotatable, 3D planet and makes use of depth with well-placed shadows and layering.

Eye-catching and smart, this celebration of Jordan (both the man and shoe) is thoroughly entertaining. The 3D elements are crisp and simple, which what makes them so stunning.

7. Large Photographic Backgrounds

Large scale backdrops will surge in 2011. These images will be high resolution, and covering the entire site. Large photos are an instant way to grab your audience– they cannot help but to see it and have an opinion about it. The background photo must be content-appropriate. Simply having a pretty image in the background without any context will disrupt your user’s experience. Trends point to soft and slightly transparent imagery that does not over shadow your content, but harmonizes with it.

This site makes use of high-resolution photos and the predominant color is yellow throughout.

This site adds playful animation with its grand scale imagery. Warning: auto-play music.

8. Adventurous Domain Names & Integration

Although not in the strictest sense a web design issue, look forward to seeing more creative domain names. The once-coveted .com domain has lost a lot of its appeal– primarily because you have to think up words in Na’Vi in order to find a domain that has not been thought up yet. 2011 will see a more wide-spread venture away from .com and into more whimsical domains like .me or .us. Think of the possibilities and scoop it up before it’s gone.

.me is a great domain to use for personal portfolios, or blogs, especially if you want a seperate identity from your corporate brand.

Another example of .me integration.

9. QR: Quick Response

If you have noticed those square barcodes popping on business cards, magazines or else where, you may already know that they are a hot trend for 2011. How exactly does it translate into web design? Amazingly well, in fact.

The barcodes are called QR, short for Quick Response. Simply take a photo of the unique barcode with your camera phone. Like magic, your phone will call up the website associated with said barcode. The beautiful thing about QR is that you can use it in a myriad of ways. Feature your QR on your website, in order for site visitors to have a shortcut to your mobile site. You can also track your visitors through QR, by placing a special referral code on your URL. When you are leaving comments on sites such as this, use the QR as your avatar.

2011 is all about mobility and it will be smart to take advantage of this new medium.

This is the QR for the author’s personal website. Create your own code here.

10. Thumbnail Design

The ever-enterprising folks at Google have introduced the average user to thumbnail browsing. Gone are the days of clicking through to see the content of a website. These days, you just click on the magnifying glass and hover (assuming you’re not on a touchscreen). Magically before you is a glimpse of what waits on the other side of your click.

If your design is Flash-based, that is definitely going to be a problem. The preview will not display those elements of your design.

As the average internet user becomes more surfing-savvy in 2011, expect to see more people navigating by these means. It is just too great of a temptation not to judge a site by its thumbnail.

11. Constant Connection/ Life Stream

Last, but certainly not least, is the focus on constant connection in web design. The internet is, by nature, a sterile environment, and we make it human by sharing our lives in an open forum. Expect to see more intimacy through the form of lifestreaming. Personal blogs and portfolios in 2011 will prominently feature live Twitter feeds (not just a link to the Twitter page). People will let you know where they are at any moment of the day via Foursquare. In fact, expect to see a dedicated lifestream for all of one’s online activity. 2011 will definitely bring out our inner, creepy stalker, no doubt about it.

A personal site that utilizes lifestreaming.

This is a business site that synthesizes a lot of information on one page.

Final Salute to 2010

Do you agree, disagree, have anything to add? We would love to hear from you.

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