Gen-Yers and Gen-Zers lookout – there’s some new kids on the social networking scene. Baby boomers are quickly taking to Facebook, leveraging the sites many capabilities to do more than just connect with friends and family but to network professionally and create the social site equivalent of an online resume.
In a digital era where, more often than not, we learn about what’s new in a person’s life through their Facebook status, the mega-social site is showing remarkable potential as a business tool, causing older users and professionals to take notice and sign up for the service. Statistics for 2009-2010 show Facebook’s U.S. growth in the 55-plus age demographic was 922%, followed next by a 328% increase in 35- to 54-year-old users on the site, and a 127% jump in 25- to 34-year-old Facebookers, according to the info supplied to istrategylabs by Facebook’s Social Ads system. Remarkably, the number of college students on Facebook shrank by more than half during the same time period, according to the report.